Privacy Policy

Privacy Policy Last Update: May 3, 2025

1. Introduction

This Privacy Policy describes how Power Station HQ (the “Website,” “we,” “us,” or “our”) collects, uses, and protects the personal information of visitors to our website www.powerstationhq.com. Power Station HQ is an affiliate website based in the United Kingdom, targeting worldwide customers.

2. Information We Collect

As an affiliate website, we primarily collect non-personally identifiable information. However, in the future, we may implement features that could lead to the collection of personal information. Currently, the information we may collect includes:

Contact Information: If you contact us via email at info@powerstationhq.com, we will collect your email address and any other information you provide in your message.
Website Usage Data: We may collect certain information about how you access and use our Website, such as your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits. This type of information is often collected by web servers and analytics services to help website owners understand how visitors interact with their site and improve its functionality. To the extent that we directly access and use this data, it helps us understand website traffic and user behavior. Please see the section below on “Google Analytics” for information on how that service processes website usage data.

3. Google Analytics

We use Google Analytics, a web analytics service provided by Google, to analyze website traffic and user behavior. Google Analytics collects information such as your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits. This data is transmitted to and stored by Google on servers. We use this information to understand how visitors use our website and to improve its functionality and user experience. You can learn more about how Google uses your data by visiting How Google uses information from sites or apps that use our services. [Include information about anonymizing IP addresses and how users can opt-out if applicable].

4. Cookies and Similar Technologies (Future Implementation)

Our website uses cookies to enhance your browsing experience, personalize content, analyze our website traffic, and understand where our visitors are coming from. This section provides information about what cookies are, the types of cookies we use, how we use them, and how you can manage your preferences.

4.1 What are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

4.2 How We Use Cookies

We use cookies for various purposes, including:

Essential Cookies: These cookies are necessary for the basic functionality of our website, such as enabling you to navigate between pages and access secure areas. These cookies do not typically require your consent.
Performance and Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this information to improve the performance and design of our site. [Example: We may use Google Analytics to track website usage.]
Functionality Cookies: These cookies allow our website to remember choices you make (such as your language preference or region) and provide enhanced, more personalized features.
Targeting and Advertising Cookies: These cookies are used to deliver advertisements relevant to you and your interests. They may also be used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. [Mention any specific advertising partners if applicable.]

4.3 Managing Your Cookie Preferences with CookieYes

To manage your preferences regarding the use of cookies on our website, we utilize the CookieYes GDPR Cookie Consent & Compliance Notice plugin. This tool provides you with clear information about the categories of cookies we use and allows you to give or withdraw your consent for each category (except for essential cookies).

When you first visit our website, you will be presented with a cookie consent banner powered by CookieYes. This banner allows you to:

Accept all cookies: By clicking “Accept,” you consent to the use of all categories of cookies.
Reject non-essential cookies: By clicking “Reject,” only essential cookies will be used.
Manage your preferences: By clicking “Cookie Settings” or a similar option, you can customize your consent for each category of cookies.

4.4 Revisiting Your Cookie Consent

You can change or withdraw your consent at any time. To do so, please click Cookie Settings. This will reopen the CookieYes consent banner, allowing you to modify your settings.

5. Google Ads (Future Implementation)

If we implement Google Ads in the future, Google may use cookies to serve ads based on your prior visits to our Website and other websites. You can learn more about how Google uses data when you use their partners’ sites or apps by visiting https://policies.google.com/technologies/partner-sites. You will have options to manage your ad preferences through your Google account.

6. How We Use Your Information

The information we collect is used for the following purposes:

To Respond to Your Inquiries: If you contact us via email, we will use your information to respond to your questions, comments, or requests.
To Improve Our Website: We analyze website usage data to understand how our Website is being used and to identify areas for improvement in terms of content, design, and functionality.
To Operate Google Ads (Future Implementation): If we implement Google Ads, data may be used to display relevant advertisements to visitors.
To Understand Website Traffic (Future Implementation): If we use cookies, we may use the collected data to analyze trends, administer the site, track users’ movement, and gather broad demographic information for aggregate use.

7. Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers: We may in the future engage third-party service providers to assist with website analytics or other services. These providers will be contractually obligated to protect your information.
Legal Compliance: We may disclose your information if required to do so by law or in response to a valid legal request, such as a court order or government investigation.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity. You will be notified of any such change in ownership or control of your personal information.
Affiliate Partners: As an affiliate website, we use links to third-party product pages. When you click on these links, you are leaving our Website and entering a third-party website, which has its own privacy policy. We encourage you to review the privacy policies of these websites.
Google (Future Implementation): If we use Google Ads, certain usage data will be shared with Google as outlined in their policies.

8. Data Retention

We will retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, email correspondence will be retained until your inquiry is resolved and for a reasonable period thereafter for record-keeping purposes.

9. Your Rights (General Information)

Depending on your location and applicable data protection laws (such as GDPR, CCPA/CPRA, and CalOPPA), you may have certain rights regarding your personal information. These rights may include:

The right to access your personal information.
The right to correct inaccurate or incomplete personal information.
The right to request the deletion of your personal information.
The right to restrict the processing of your personal information.
The right to object to the processing of your personal information.
The right to data portability (to receive your personal information in a structured, commonly used, and machine-readable format).
The right to opt-out of the sale or sharing of your personal information (as defined under CCPA/CPRA).
The right to not be discriminated against for exercising your privacy rights.

If we implement features that involve the collection and processing of your personal data in the future, we will provide clear mechanisms for you to exercise these rights. For now, if you have any questions or concerns regarding your limited personal information held by us (such as your email address if you contacted us), please contact us at info@powerstationhq.com.

10. Compliance with GDPR, CCPA/CPRA, and CalOPPA

We are committed to protecting the privacy of our users worldwide and aim to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) for California residents, and the California Online Privacy Protection Act (CalOPPA).

GDPR: For individuals in the EEA, we will process any personal data based on lawful grounds, such as legitimate interests (e.g., responding to inquiries, improving our website) or consent (if we implement cookies or other features requiring consent). You have the rights mentioned in Section 6, and we will provide mechanisms to exercise them if we process your personal data more actively in the future.
CCPA/CPRA: For California residents, you have the right to know what personal information we collect, the sources of that information, the purposes for which we collect it, and the categories of third parties with whom we share it. You also have the right to opt-out of the sale or sharing of your personal information and the right to request deletion of your personal information. As we currently have limited personal data collection, our practices align with these principles. If our data collection practices evolve, we will update this policy and provide clear opt-out mechanisms.
CalOPPA: We are displaying this Privacy Policy prominently on our Website, outlining the categories of information we collect and how we may share it. We will also indicate the effective date of this policy.

11. Data Security

We take reasonable measures to protect the information we collect from unauthorized access, use, or disclosure. These measures include technical, administrative, and physical safeguards appropriate to the sensitivity of the information. However, please be aware that no method of transmission over the internet or method of electronic storage is completely secure.

12. Third-Party Links

Our Website contains links to third-party websites, including those of the products we affiliate with. We are not responsible for the privacy practices or the content of these third-party websites. We encourage you to review the privacy policies of any websites you visit.

13. Children’s Privacy

Our Website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe that we have inadvertently collected personal information from a child, please contact us immediately at info@powerstationhq.com, and we will take steps to delete the information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. The updated policy will be posted on this page with a new “Last Updated” date. We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at info@powerstationhq.com. For additional details, please review also our Terms and Conditions.